Drugstore, Cruelty Free Makeup Tutorial – Smokey Eyes and A Soft Lip

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edgy valentine's day makeupLove is in the air and Valentine’s Day is only 10 days away! I’ve wanted to do a Valentine’s Day look for quite some time now, but to be honest I’m just not crazy about the SUPER feminine V-Day looks. I mean they work for other people, but for me…I just wanted something a little…edgier.

To create this look, I headed to my local Target to pick up some new makeup from Essence Cosmetics. If you’re not familiar, Essence is an affordable, high quality cosmetics brand that launched in Germany back in 2001. They’ve been in the states since 2007 and I’m so stinking excited because now Essence is available at select Target stores (over 500 nationwide)! Super easy to find, just head to the makeup aisles and look for the Essence sign!

IMG_8785Essence Cosmetics at Target

Here’s a video with the whole look start to finish! Scroll down for photos and gifs if video isn’t your thing 🙂

This edgy Valentine’s Day look starts (of course) with the eyes. Here’s what you’ll need to smoke out those peepers – All About Greys Eyeshadow Palette, Gel Eye Pencil (black), 2 in 1 Eyeliner Pen, and Get Big Lashes Mascara.


Apply silver shadow from the All About Greys Palette to your entire lid with a brush.


Slowly build up the crease with darker shadows (start with a dark grey, blend, then repeat the process with black). Continue to build up the color until you have your desired “smokey” effect. You can stick with the dark grey for a more subtle smokey eye or build up the black for a more intense look. Just make sure to BLEND!!!


Apply shadow on the lower lid (start with silver and slowly build up to darker colors until you get the desired effect).


Use the Gel Eye Pencil to line your top and bottom waterline.


Line the top lid with a thin line using the 2 in 1 Eyeliner Pen.


Finish the eyes with Get Big Lashes Mascara.


Give your face some color using the Sun Club Matte Bronzing Powder, Blush Up Powder Blush in Pinky Flow and the So Glow Cream to Powder Highlight.


We can’t forget the lips! This look definitely calls for a lighter lip and since it’s Valentine’s Day it HAS to be pink! I used the Longwear Lipstick in Get the Look and Liquid Lipstick in Colour Party. Either one would be beautiful on their own but I LOVE the effect they give together!




One of the things I was most excited to see from Essence was the Gel Nail Polish. Not only is it super affordable, it doesn’t require a light! I bought Rock My World and Sweet as Candy to coordinate with the grey and pink makeup. Not only did this polish dry super fast, the top coat covered up the mistakes I made when I was letting my nails dry (never fails).


Are you ready for Valentine’s Day? What kind of makeup will you be rocking that day?!


10 thoughts on “Drugstore, Cruelty Free Makeup Tutorial – Smokey Eyes and A Soft Lip

  1. I LOVE how you used a softer more feminine lip color in contrast to those bold smokey eyes! I like the edgier romantic looks too, so this is definitely something I want to try with Essence cosmetics. Time to go shopping! #client

  2. Man, you do “halo” eyeshadow so well. Great job adding the gifs, when I saw you did that style I had to watch. IDK why, but it’s a look I’ve had difficulty achieving (I usually just smoke it out). Awesomeeee

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