A few years ago, I was so incredibly frustrated with my blog. I felt like I was putting in so much effort and getting so little back. I had a few loyal readers, but I just wasn’t reaching new audiences. My pageviews were dismal and it just didn’t seem worth the effort.
And then I met my secret weapon.
I have been on Pinterest for a while – since 2010 to be exact, but in 2015 I had only about 3o0 followers. Pinterest felt like a wasteland where my blog posts went to die. You might know how I’m feeling. I decided to focus on Pinterest and pin with strategy, and within just a few months, I could see massive growth. Not just in my Pinterest following, but in my blog traffic too. People were actually clicking through to my blog! Now I’m headed towards 20K followers and about 75% of my blog traffic comes from Pinterest (when I’m active and pinning diligently).
I could talk about Pinterest forever, but instead of doing that, I’m covering four quick points, including 3 easy and actionable ways you can use to take your Pinterest to the next level today. If you like what you see here and want to dig deeper, I do offer Pinterest Coaching! Make sure to read through to the bottom for a VERY special offer for my readers!
- There are so many platforms out there, so why spend your time on Pinterest? Isn’t it just a place for recipes and workout routines?! (YES but there’s so much more on Pinterest too.) Your content can thrive on Pinterest, no matter what your niche is.
- Pinterest is searchable, which means the people who stumble into your content by searching *want* to see your content! They’re not just scrolling Facebook or Twitter, they’re looking for things to do. If they find your pin because they’re searching for spring outfit ideas….bingo! You’ve given the reader exactly what they’re looking for.
- Your content is evergreen – you spend 10-15 minutes making your content Pinterest friendly and pin it, then it can be discovered forever. The lifespan of content on other social media channels is VERY short and not likely to get “rediscovered” once it’s done. With Pinterest, you can always show up in search and get repins, no matter how old a pin is. That means all those holiday pins will get new life every year, as long as you use the right keywords. More on that later.
What’s in a name?
- One way to make your account better for first time visitors, is by adding information to your name. By that, I mean adding a short description so people know right away what you’re all about. Ask yourself “What do I want to be known for? What am I the expert of? What might people be searching for that could lead them to my account?”
- I’m a style and beauty blogger with an emphasis on edgy style so my Pinterest name is “Valery Brennan | Edgy Style Blogger” If you’re a style blogger, try to do more than just say you’re a style (or lifestyle blogger). What kind of style? Preppy? Bohemian? Be descriptive.
- You want your readers to know who you are and what you do RIGHT away so they know if you’re the right fit for them. Don’t make them guess!
The Power of Keywords.
- Without keywords, your content will get lost. Once it has made it’s way through peoples feeds, it’s VERY unlikely it will get discovered and repinned – how can people find your pin if you haven’t described it to them?
- Make sure everything you pin has keywords – something that will lead them to the pin. Ask yourself “What might people search to find this pin?” Are they looking for a spring outfit idea? Easy dinner recipe? Quick workout routine?
- Incorporate 1-3 keywords per pin and try to include at least one at the beginning of your pin – Pinterest search results are truncated now so give them the info early.
- If you’re stuck on keywords, use the search bar. Start to type in the term you have in mind and see what pops up. Example: if you are pinning a Christmas craft, type Christmas into the search bar. “Christmas decor DIY” is one of the top keywords so use that! Then go back to your search bar and try something else (maybe holiday, DIY Christmas, etc)
- If you can add a call to action at the end of your pin description (with a keyword included), even better! “Click through to make this Christmas DIY craft yourself!” In this example “Christmas DIY craft” is a keyword but with the call to action, you’re telling them to make sure they actually visit your blog or website.
- TIP: Don’t just list keywords. Pinterest doesn’t like this and views it as spammy behavior, instead work your keywords into the description naturally.
Imagery is everything
- Add a text overlay to your pins and include those in your blog post or website. You can see how I incorporated mine at the end of this blog post.
- You can use the free service Canva to create a template, then for each post just add the new photo and text!
- I use photoshop for my template, then with each blog post I just throw on the photo, switch up the text and save it!
Like I said, I could go on for days but this is a great start if you’re feeling lost with your Pinterest strategy! Ready to learn more?! I’m offering 10 people an Account Critique for $50 off – during the Account Critique, I go through your account with a fine tooth comb and let you know everything you need to know to get your account rolling so you can start pinning with a strategy. To learn more about an Account Critique, click here!